What is app measurement com?

App measurement is the process of tracking and analyzing user behavior and performance metrics for mobile and web applications. App measurement helps businesses understand how their app is performing, user engagement, user retention, and customer satisfaction. There are many app measurement tools like Google Analytics, Adobe Analytics, Firebase Analytics, and Mixpanel, which provide insights on user engagement, user acquisition, retention rate, user demographics, and more. App measurement is essential for businesses to improve their app performance, enhance user experience, and drive customer loyalty.